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Growing a Facebook community has never been easy…
While it only takes simple steps to create a Facebook pages, growing it can be painful. If you have ever started a Facebook group, you know what this means.
I am not trying to scare you if you are planning to start one. Have you ever been in a group and left it? Maybe you didn’t find it valuable, and you were getting tired of the notifications which didn’t offer value to you.
Or perhaps it was dormant and being there was just like being in no group at all. Those are some of the reasons why a Facebook community may fail to grow. I would like to show you how to build your Facebook community using simple ways that you have always ignored.
Let’s get started.
Just figure this out. You are a graphic designer, and decide to create a Facebook community for your niche. But after creating it, you start sending random invites to your Facebook friends whom you don’t know whether they will be interested in what you do.
At the end of the day, you end up having a dormant and boring community. Building with likeminded people is key.
Before creating a Facebook group, you need to identify your goals. Figure out what is your strategy to grow. If you aim to get more leads in your graphic design business owners, you need to identify people with companies that might need your services. The best way to build and grow is get your target audience is to hang around similar groups and see what they do.
Be active in their conversations’ and offer free help. People will be interested to know more about your services, and you can invite them to join your group. You should also provide valuable tips, and that will attract new members.
As much as you may want to add your friends automatically to your group, it is better to send them emails or messages asking them for permission to add them. Tell them about your group and ask if they might be interested. If they agree, feel free to add them.
I have observed many Facebook group owners who started their groups at a high note and later they started lagging behind. This happens mostly, and it is due to being overwhelmed by many things.
Since you want to keep your group active, consider posting every day. You can ask some friends who are willing to help you. Assign them specific days to post any meaningful post related to your business.
You are not going to like it if you don’t put regulations in your group. People are not going to know what is right to post or wrong. Remember, some people join groups so that they can spam them with their adverts.
On your group rules, make the marketing days clear if you would want to have them. Of course, people would want to join your group if you allow marketing days.
Have you ever requested to join a Facebook group and waited for approval? What does that mean? It means that the group is closed and you have to wait for approval.
Making your group closed saves you from spammers who can join and post on your group anytime. Theres a billion people on facebook and you want to make sure you are building the right target market.
Protecting your group from spammers helps you build quality facebook groups and facebook pages that don’t take as much managment as when people join on their own.
I know it might be a bit tiresome and overwhelming to respond to all posts in your Facebook but remember that people have sacrificed their time to post on your group. It means a lot. So long as the content is meaningful to your audience, even a like is enough.
Responding to posts on a daily basis shows that you care and encourages those who post to keep sharing. There are many success stories when promoting your facebook with engagement rather than running ads.
When you reply to comments, it helps you provide valuable content for a more successful facebook group. You will have more people want to join your facebook group with this marketing strategy.
Aside from Facebook, there are many other Social Media accounts like Instagram, Twitter, LinkedIn and Pinterest among others.
Allow your followers on different social networks to know about the existence of your facebook community and invit people to join. Sharing on your personal profile can help you in promoting your facebook group.
Your Facebook community speaks for your business. You don’t have to sound promotional every time you post. You can share your blog post, facebooks news and do facebook lives.
Communities love live streaming and video content. Show interest in solving the problems of your audience, and they are likely to invite their friends who face similar issues.
Building trust with your audience by offering meaningful content is something that your audience might appreciate and get you thee best organic reach without having to boost posts.
Having said that, I hope that you will implement the above tips for a successful facebook marketing strategy and experience the change you deserve to help you grow your business.